Saturday, 29 July 2017

Game of Thrones Continues to Level Up Fan Engagement on YouTube

Which Game of Thrones episodes have generated the most activity on YouTube? With Season 7 of Game of Thrones now under way, we can see how it compares to previous seasons by totaling views of Game of Thrones–related videos uploaded on an episode’s air date, plus two days.




  • The Season 7 premiere generated the most activity on YouTube compared to any other premiere, Seasons 1–6.
  • The Season 6 finale generated the most activity of any Game of Thrones episode.
  • Based on historic trends, we expect Season 7 to continue an upward trajectory and surpass views set by Season 6. 
  • Season 3, Episode 9 (“The Rains of Castamere,” also known as “The Red Wedding”) is the third most popular.

When it comes to the most popular elements from Game of Thrones, we examined characters and houses from the show to determine the most popular, using views on videos related to each:




  • Daenerys and House Targaryen are among the most popular on YouTube.
  • The Starks (including Jon Snow) total four of the top 10 characters.

Will Daenerys continue to remain the top character through Season 7? Will the Season 7 finale surpass the finale from Season 6? Once the season concludes in August 2017, we will eagerly update the results.

Sunday, 2 July 2017

The Songs and Artists that Spike in Popularity on America’s Birthday


What's the perfect soundtrack to a Fourth of July BBQ? According to YouTube data, it is likely to include the likes of Bruce Springsteen, Toby Keith, Lee Greenwood, and Neil Diamond, amongst other holiday musical standouts.

In celebration of America’s birthday, we crunched the numbers on past Fourth of July listening patterns and uncovered the artists and songs that receive the biggest year-to-year holiday spikes. For example, Bruce Springsteen’s "Born in the U.S.A." saw a 2300% views increase on July 4th when compared to its typical daily averages, while country staple Lee Greenwood received a 2100% bump across his entire catalog on past Independence Days. The two artists also prove to be massive regional favorites, having the largest percent increase in views in every state but Delaware, where John Mellencamp landed the honor.

Other notable acts experiencing annual lifts include Fall Out Boy, Trace Adkins, and DJ Jazzy Jeff & The Fresh Prince, whose 1991 hit "Summertime" also saw recent peaks in viewership on Memorial Day and the summer solstice. See below for the full list of musicians and tracks that earned the most holiday growth:


  • This list is led by Lee Greenwood, who’s track “God Bless the USA” brings his music to the forefront on YouTube.
  • At #2, Toby Keith’s many patriotic anthems (e.g., “Courtesy Of The Red, White And Blue”, “American Soldier”, and “Made In America”) elevate his popularity on July 4th.
  • At #10, DJ Jazzy Jeff & The Fresh Prince benefit from the aforementioned resurgence of their hit “Summertime.”



With the exception of “Pink Houses” in Delaware, “God Bless the USA” by Lee Greenwood and “Born in the U.S.A.” by Bruce Springsteen have the largest percent increase in views on July 4th across the rest of the 49 states.



Nationally, the remaining top 10 include songs by Neil Diamond, Fall Out Boy, and Trace Adkins:


    These tracks speak to the diversity of the US community, from country music to pop punk  – something to keep in mind while you get started on your playlist for this weekend.

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