We’re capping off a long, languid summer with another week of perky viral vids. On Spotlight, we gasped at gravity-defying leaps of faith, LOL’d at the Internet IRL and wept softly at Saved by the Bell’s 25th anniversary (‘cause we’re that old).
And here are some other trending gems:
Jimmy Kimmel Live - Jennifer Aniston, Courteney Cox, Lisa Kudrow and Jimmy Kimmel in "Friends"
Kimmel’s late-night shenanigans regularly make for monster YouTube hits: who can forget “Epic Twerk Fail,” “Celebrities Read Mean Tweets,” or even “(I Wanna Channing) All Over Your Tatum”? This week, he staged a mini-“Friends” reunion that brought smiles to our faces and a chuff to our hearts. And proving that “Friends” nostalgia unites all of humanity: in just over 24 hours on YouTube, it cleared a whopping 6 million views.
Fstoppers Fans - The Taser Photoshoot Original
A few weeks back, we highlighted “How the Sun Sees You” and this week, another photography project-cum-social experiment was a big hit. Photographer Patrick Hall captured some willing victims being shocked with 300,000 volts of electricity (by a loved one, no less) and the result is something we couldn’t quite look away from. It picked up over 3 million views since Monday.
The Second City Network - Is This The New iPhone 6?
Let’s be frank: we’re gluttons for a little tech industry skewering. With iPhone 6 rumor mania hitting a fever pitch, Chicago improv group Second City posted this ingenious sketch. In this week’s unofficial YouTube comedy contest, we’re gonna go ahead and declare this the wiener. Ba-dum-ching!
PsihAL - Спасение жителя Ольхона/Saving of a fat gopher
This week’s home movie miracle is a cautionary tale about the perils of obesity. A Russian couple swoops in to rescue a rodent so rotund that he’s stuck in his hole. Will the gluttonous gopher live to see another day? Suspense, redemption, and the true value of friendship: this thing has it all.
-- Claire Stapleton
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Friday, 29 August 2014
Friday, 22 August 2014
Trending This Week on YouTube: Taylor Swift and Ice Bucket Fails
It was a week like a bucket of ice water to the face. On Spotlight, we made a timeline of the news out of Ferguson, Missouri, logged the most-viewed #icebucketchallenge videos, and toasted the Swedish invasion (with lingonberry juice, naturally).
Here’s what else we watched rapturously:
Taylor Swift - Shake It Off
This week, we were blessed with two late-breaking entries for the “song of the summer” crown from two diametrically opposed pop stars: Taylor Swift and Nicki Minaj. On Monday, Taylor dropped her surprise video–an ode to shaking off your haters featuring a lot of awkward shimmying and perfectly art-directed outfits–and in stunning proof that the girl’s still got it, the video has racked up 26M views and counting. Listen to all the other song of the summer contenders here.
Grady Riley - Ice Bucket Challenge Fail
When alien anthropologists study life on Earth, what will they make of the great celebrity wet T-shirt contest of 2014? We’ve counted over 300 million total views of ice bucket challenge videos, but what’s more, the A.L.S. Foundation announced yesterday that they’ve gotten over $41 million in donations thanks to the super-viral campaign.. While everyone from Oprah and Bill Gates to Kermit and Bieber has taken the plunge, the big trend this week was ice bucket FAIL videos, of which this was the most-watched.
Kruszon1984 - ДТП мотоциклист
The title’s in Russian, but the insanity of this video is universally clear: a dash cam captures a man making an incredible recovery from a motorcycle accident. Though the jury’s out on whether it’s real or not, the suspense is infectious, and in three days, it’s had more than 7 million views. How do you say “holy smokes” in Russian?
Mashable - Simply Genius Shower Thoughts With Nick Offerman
If you’ve ever trolled Reddit, you’ll know that there’s a lot of random wisdom lurking within. Mashable has brought one of the most profound subreddits, ShowerThoughts, to life with this great little video starring Nick Offerman. More, please.
-- Claire Stapleton
Here’s what else we watched rapturously:
Taylor Swift - Shake It Off
This week, we were blessed with two late-breaking entries for the “song of the summer” crown from two diametrically opposed pop stars: Taylor Swift and Nicki Minaj. On Monday, Taylor dropped her surprise video–an ode to shaking off your haters featuring a lot of awkward shimmying and perfectly art-directed outfits–and in stunning proof that the girl’s still got it, the video has racked up 26M views and counting. Listen to all the other song of the summer contenders here.
Grady Riley - Ice Bucket Challenge Fail
When alien anthropologists study life on Earth, what will they make of the great celebrity wet T-shirt contest of 2014? We’ve counted over 300 million total views of ice bucket challenge videos, but what’s more, the A.L.S. Foundation announced yesterday that they’ve gotten over $41 million in donations thanks to the super-viral campaign.. While everyone from Oprah and Bill Gates to Kermit and Bieber has taken the plunge, the big trend this week was ice bucket FAIL videos, of which this was the most-watched.
Kruszon1984 - ДТП мотоциклист
The title’s in Russian, but the insanity of this video is universally clear: a dash cam captures a man making an incredible recovery from a motorcycle accident. Though the jury’s out on whether it’s real or not, the suspense is infectious, and in three days, it’s had more than 7 million views. How do you say “holy smokes” in Russian?
Mashable - Simply Genius Shower Thoughts With Nick Offerman
If you’ve ever trolled Reddit, you’ll know that there’s a lot of random wisdom lurking within. Mashable has brought one of the most profound subreddits, ShowerThoughts, to life with this great little video starring Nick Offerman. More, please.
-- Claire Stapleton
Friday, 15 August 2014
Trending This Week on YouTube: RIP Robin Williams
This week, when we weren’t mourning a legendary comedian, pondering the meaning of the supermoon, or weathering sympathy chills for #IceBucketChallenge competitors, we were dutifully seeking our fill of trending vid. On the Spotlight channel, we covered the inescapably catchy phenomenon of “Rude!” covers and highlighted some amazing coming out stories.
And here’s what else the world was watching:
Mashable - The Best Robin Williams Moments
Mork, Genie, Mrs. Doubtfire, Mr. Keating …. in mourning the loss of the incomparable comedic genius this week, it felt the world was also paying tribute to their favorite Williams characters–each one of which seems to hold its own incredible nostalgic weight. Mashable’s clip compilation–posted just after the news broke–seems a fitting homage to the master. O Captain, our captain: you’ll be greatly missed.
Sky Williams - A Message to the Depressed
The conversation around Robin Williams’ death prompted comedian Sky Williams to post this video: a powerful, heartfelt monologue about depression. It went viral in a flash and was one of the most-shared videos of the week. Watch it, hear it, and pass it along.
Thomas Leveritt - How the Sun Sees You
What does your face look like under ultraviolet light? Photographer Thomas Leveritt asked people on the street in Brooklyn to check out what they look like under ultraviolet, exposing sun damage that’s not yet on the surface. The result is unsurprisingly completely spooky and will have you *finally* heeding the eternal mom advice: WEAR SUNSCREEN!
Bradley Friesen - Paul Bissonnette ALS Ice Bucket Challenge
The #IceBucketChallenge might have gone viral this week, but it also went glacial, thanks to Paul Bissonnette. The pro hockey player took the challenge to the next level with a video that involves a helicopter, glacier water, and a full production crew. Your move, LeBron.
-- Claire Stapleton
And here’s what else the world was watching:
Mashable - The Best Robin Williams Moments
Mork, Genie, Mrs. Doubtfire, Mr. Keating …. in mourning the loss of the incomparable comedic genius this week, it felt the world was also paying tribute to their favorite Williams characters–each one of which seems to hold its own incredible nostalgic weight. Mashable’s clip compilation–posted just after the news broke–seems a fitting homage to the master. O Captain, our captain: you’ll be greatly missed.
Sky Williams - A Message to the Depressed
The conversation around Robin Williams’ death prompted comedian Sky Williams to post this video: a powerful, heartfelt monologue about depression. It went viral in a flash and was one of the most-shared videos of the week. Watch it, hear it, and pass it along.
Thomas Leveritt - How the Sun Sees You
What does your face look like under ultraviolet light? Photographer Thomas Leveritt asked people on the street in Brooklyn to check out what they look like under ultraviolet, exposing sun damage that’s not yet on the surface. The result is unsurprisingly completely spooky and will have you *finally* heeding the eternal mom advice: WEAR SUNSCREEN!
Bradley Friesen - Paul Bissonnette ALS Ice Bucket Challenge
The #IceBucketChallenge might have gone viral this week, but it also went glacial, thanks to Paul Bissonnette. The pro hockey player took the challenge to the next level with a video that involves a helicopter, glacier water, and a full production crew. Your move, LeBron.
-- Claire Stapleton
Monday, 11 August 2014
#IceBucketChallenge on the Rise
Over the past week, thousands of videos have been posted across social media platforms of the "Ice Bucket Challenge," a charity video trend primarily benefiting ALS research. "ALS"--short for amyotrophic lateral sclerosis--was one of the top rising searches on Google Sunday thanks, in part, to clips posted by everyone from casual video creators to celebrities and athletes, all of whom are dumping buckets of ice on their heads for a cause.
In the past week, USC football coach Steve Sarkisian, jam band O.A.R., and NFL quarterback Matt Ryan were among those who joined in. The most popular recent video comes from "The Fault in Our Stars" actor Ansel Egort. Here's a quick playlist of some of the most popular #IceBucketChallenge videos on YouTube:
Silly? Yes, maybe. But the challenge has now reportedly resulted in a donations boon for the ALS Association.
And things are still taking off. As the below chart indicates, upload activity around this trend really just started to take off late last week and into the weekend:

Find out more about the challenge here.
-- Kevin Allocca
In the past week, USC football coach Steve Sarkisian, jam band O.A.R., and NFL quarterback Matt Ryan were among those who joined in. The most popular recent video comes from "The Fault in Our Stars" actor Ansel Egort. Here's a quick playlist of some of the most popular #IceBucketChallenge videos on YouTube:
Silly? Yes, maybe. But the challenge has now reportedly resulted in a donations boon for the ALS Association.
And things are still taking off. As the below chart indicates, upload activity around this trend really just started to take off late last week and into the weekend:

Find out more about the challenge here.
-- Kevin Allocca
Friday, 8 August 2014
Trending This Week on YouTube: Apparently Kid, Pancakes, and Trombone-Loving Cattle
The sun is shining, the birds (or in our case here at YT Trends HQ, pigeons) are chirping (or squawking greedily), and another set of sweet summer vids is swinging around the bend.
This week on the Spotlight channel, we saluted President Obama’s greatest viral hits on his birthday, got into gaming & the LGBT community, and chronicled the hottest lyric vids of the year.
And here are four other things the YouTube community was buzzing about:
WNEP-TV - “Apparently This Kid Is Awesome, Steals the Show During Interview”
No “apparently” about it, this little dude won the Internet this week. While being interviewed by a local news channel, Noah Ritter–heretofore to be known as “Apparently Kid”–delivered a rambling response in what we can only describe as an old-timey newscaster style. It’s cute, it’s idiosyncratic, it’s an instant YouTube classic (and it clocked in at more than 8 million views in three days). In an appearance on "The Today Show" on Wednesday, Ritter made a shocking confession: he knows neither the definition nor the spelling of the word “apparently.”
Ed Sheeran - Don’t
Speaking of lovable gingers, it’s the year of Ed Sheeran (or “Shyearan,” if you will). But don’t let the 2014 “Best New Artist” Grammy nod fool you: he’s been around forever in Internet-years. He launched his YouTube channel on August 8, 2006 (eight years ago to the day!), and had hundreds of millions of views before he rocketed to major global name recognition with his Taylor Swift collabo. With the release of a sophomore album co-produced by Pharrell and Rick Rubin, it’s a big moment for the unlikely heartthrob: he’s had almost 200 million views on his YouTube channel so far in ‘14, and has a pile more coming with the launch this week of a dance-tastic video for “Don’t.”
Farmer Derek Klingenberg - Serenading the Cattle With My Trombone
In the words of the incomparable C+C Music Factory, let the music moooooooove you. In this clip, a farmhand from Peabody, Kansas, summons a herd of cattle with a trombone cover of Lorde’s “Royals.” Skip to minute one to see them gather on the hilltop, then full-on gallop toward the sounds of the indie hit. After a little digging, it turns out said cowhand is no stranger to the camera: he’s got a long history of hamming it up on YouTube with farmyard parodies like “What Does the Farmer Say?”
Munchies - How to Make the Fluffiest Pancakes
We send you into the weekend with a finger-licking “how to.” Cooking on YouTube is growing fast: food channel subscriptions have grown almost 300 percent over the past year, and views of recipe content are up 60 percent. One of the most popular cooking videos of the week comes from Vice’s Munchies channel, which features famous chefs making their favorite dishes. We liked the juxtaposition of an intimidating-looking gentleman (chef Matty Matheson), and the coziest cuisine of all: fluffy pancakes. TGIF!
-- Claire Stapleton
This week on the Spotlight channel, we saluted President Obama’s greatest viral hits on his birthday, got into gaming & the LGBT community, and chronicled the hottest lyric vids of the year.
And here are four other things the YouTube community was buzzing about:
WNEP-TV - “Apparently This Kid Is Awesome, Steals the Show During Interview”
No “apparently” about it, this little dude won the Internet this week. While being interviewed by a local news channel, Noah Ritter–heretofore to be known as “Apparently Kid”–delivered a rambling response in what we can only describe as an old-timey newscaster style. It’s cute, it’s idiosyncratic, it’s an instant YouTube classic (and it clocked in at more than 8 million views in three days). In an appearance on "The Today Show" on Wednesday, Ritter made a shocking confession: he knows neither the definition nor the spelling of the word “apparently.”
Ed Sheeran - Don’t
Speaking of lovable gingers, it’s the year of Ed Sheeran (or “Shyearan,” if you will). But don’t let the 2014 “Best New Artist” Grammy nod fool you: he’s been around forever in Internet-years. He launched his YouTube channel on August 8, 2006 (eight years ago to the day!), and had hundreds of millions of views before he rocketed to major global name recognition with his Taylor Swift collabo. With the release of a sophomore album co-produced by Pharrell and Rick Rubin, it’s a big moment for the unlikely heartthrob: he’s had almost 200 million views on his YouTube channel so far in ‘14, and has a pile more coming with the launch this week of a dance-tastic video for “Don’t.”
Farmer Derek Klingenberg - Serenading the Cattle With My Trombone
In the words of the incomparable C+C Music Factory, let the music moooooooove you. In this clip, a farmhand from Peabody, Kansas, summons a herd of cattle with a trombone cover of Lorde’s “Royals.” Skip to minute one to see them gather on the hilltop, then full-on gallop toward the sounds of the indie hit. After a little digging, it turns out said cowhand is no stranger to the camera: he’s got a long history of hamming it up on YouTube with farmyard parodies like “What Does the Farmer Say?”
Munchies - How to Make the Fluffiest Pancakes
We send you into the weekend with a finger-licking “how to.” Cooking on YouTube is growing fast: food channel subscriptions have grown almost 300 percent over the past year, and views of recipe content are up 60 percent. One of the most popular cooking videos of the week comes from Vice’s Munchies channel, which features famous chefs making their favorite dishes. We liked the juxtaposition of an intimidating-looking gentleman (chef Matty Matheson), and the coziest cuisine of all: fluffy pancakes. TGIF!
-- Claire Stapleton
Friday, 1 August 2014
Trending This Week: Existential Animals, Heady Kids, and Melting Icebergs
Sometimes we come in on Mondays, fire up our Viral Video Machine,™ and think: will the week yield any fresh memes? But an hour will go by and ... boom, a trailer breaks. A music vid pops. And then, there it is: something we never saw coming, yet suddenly can’t imagine life without. A LOL is born.
This week on the Spotlight channel, we spotlighted Unlocking the Truth, a Brooklyn-based metal band who just signed a major record deal (and yeah, they’re 12). We also rounded up the Best Interviews Ever and got into the song of the summer game with these cheeky “Problem” covers.
And here’s what else we spotted trawling the streets of Meme City USA:
Rebecca Ehalt - Dog passes out from overwhelming joy
If you read the title, you’ve got the gist. But that didn’t stop the cellphone-shot clip from getting a whopping 30 million hits this week. That vaults the excitable schnauzer into the top 20 most-viewed videos of the year to date (and if you took out the music videos, it’d be straight up the most-viewed video of the year--we’ll give you a second to ponder the enormity of that). Look, it’s not a Caravaggio, but there is something about the universal delight in watching a cute animal do a cute thing that is, in its own way, a work of art.
Maddie & Tae - Girl in a Country Song
“Well shakin’ my moneymaker ain’t never made me a diiiime …” The twangy breakout hit from a brand-new country duo was our not-so-guilty pleasure of the week. Maddie Marlow and Tae Dye took the “bro country” script, flipped it, and reversed it, with a witty video that makes a point about sexism in country music (watch your back, Blake Shelton). M & T, consider yourselves cordially invited to our next tailgate/backyard BBQ/dueling fiddles competition.
Wanda Stead - Iceberg collapse
Shiver me literal timbers. For Wanda Stead and her husband, a casual boat ride through the Bay of Exploits in Newfoundland, Canada, turned calamitous when they witnessed--and captured--a massive collapse of an arch-shaped iceberg. The short clip packs a wallop about what’s happening on the planet: warmer winters in Antarctica mean ice sheets are colliding with the ocean floor more often, and bringing big ramifications for the entire ecosystem. Yeah, Wanda, we’d scream too.
Alex Miller - Sadie doesn’t want her brother to grow up
Another UGC miracle this week shows a 5-year-old having a heady meltdown over the meaning of life, death, and time--you know, kid stuff! The little brother gives a brilliant performance: his perfectly timed smile makes for a stunning dénouement. Such a wise little buddha! In the words of commenter Michael Warbux: “You know the best part about this video? EVERYTHING!” Couldn’t have said it better ourselves.
-- Claire Stapleton
This week on the Spotlight channel, we spotlighted Unlocking the Truth, a Brooklyn-based metal band who just signed a major record deal (and yeah, they’re 12). We also rounded up the Best Interviews Ever and got into the song of the summer game with these cheeky “Problem” covers.
And here’s what else we spotted trawling the streets of Meme City USA:
Rebecca Ehalt - Dog passes out from overwhelming joy
If you read the title, you’ve got the gist. But that didn’t stop the cellphone-shot clip from getting a whopping 30 million hits this week. That vaults the excitable schnauzer into the top 20 most-viewed videos of the year to date (and if you took out the music videos, it’d be straight up the most-viewed video of the year--we’ll give you a second to ponder the enormity of that). Look, it’s not a Caravaggio, but there is something about the universal delight in watching a cute animal do a cute thing that is, in its own way, a work of art.
Maddie & Tae - Girl in a Country Song
“Well shakin’ my moneymaker ain’t never made me a diiiime …” The twangy breakout hit from a brand-new country duo was our not-so-guilty pleasure of the week. Maddie Marlow and Tae Dye took the “bro country” script, flipped it, and reversed it, with a witty video that makes a point about sexism in country music (watch your back, Blake Shelton). M & T, consider yourselves cordially invited to our next tailgate/backyard BBQ/dueling fiddles competition.
Wanda Stead - Iceberg collapse
Shiver me literal timbers. For Wanda Stead and her husband, a casual boat ride through the Bay of Exploits in Newfoundland, Canada, turned calamitous when they witnessed--and captured--a massive collapse of an arch-shaped iceberg. The short clip packs a wallop about what’s happening on the planet: warmer winters in Antarctica mean ice sheets are colliding with the ocean floor more often, and bringing big ramifications for the entire ecosystem. Yeah, Wanda, we’d scream too.
Alex Miller - Sadie doesn’t want her brother to grow up
Another UGC miracle this week shows a 5-year-old having a heady meltdown over the meaning of life, death, and time--you know, kid stuff! The little brother gives a brilliant performance: his perfectly timed smile makes for a stunning dénouement. Such a wise little buddha! In the words of commenter Michael Warbux: “You know the best part about this video? EVERYTHING!” Couldn’t have said it better ourselves.
-- Claire Stapleton
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